Post by BBQ Butcher on Oct 23, 2019 7:36:21 GMT -5
The Wagyu Beef of Lamb Is Here, and It's Trying to Save the Environment Hunter Anderson Oct 21, 2019
During the Edo Period in feudal Japan, “mottainai” was a way of life. The word, which roughly translates to “what a waste,” represents the idea that everything has a purpose, even things that didn’t immediately seem useful. For example, when the townspeople’s kimonos had turned drab, they were repurposed as futon pads, diapers, and dusters. Once these had become unusable, they were burned and the ashes were sold for various uses. This general focus on maximizing resources permeates throughout Japan to this day, and the phrase mottainai became a popular motif for a Kenyan environmental movement that reached the UN eventually.
The concept revolves around the commonly used three R’s: reduce, reuse, recycle. But what distinctifies it is an additional, fourth R — respect. Such respect is applied for the Earth, for animals, and for the role they play in our life.