Post by BBQ Butcher on Aug 15, 2018 3:28:42 GMT -5
Beef on the hoof vs. Beef from the lab: Cattle, clean meat strategies on agendas
There’s not a fight over space in the meat counter, yet. But you would not know it from two conferences scheduled just after Labor Day.
Ranchers by the hundreds are set to gather Sept. 5-6 at the Big Horn Resort near Billings, MT, for the Cattle Producer’s Forum. The traditional protein producers will be focused on combatting “the rising trend” of plant-based and lab-grown protein alternatives.
Overlapping with the cattle forum is the sold-out inaugural Good Food Conference, scheduled for Sept. 6-7 at Clark Kerr Conference Center at the Unversity of California-Berkeley. It’s being promoted as “the only event in the world focused on accelerating the commercialization of plant-based and clean meat.” That’s meat grown from animal cells, which is sometimes referred to as cultured meat or lab-grown meat, according to organizers.