We've seen an exponential rise in meat-substitute products. The dairy industry continues to experience losses due to a new, and booming, milk-substitute industry. Awareness is growing but what is driving this awareness. Certainly not the health aspect, although it is for some. The meat, dairy, egg and sugar industries have succeeded in creating enough doubt in that area to stifle that. Very reminiscent of tobacco companies. Climate change is the driving force here but is it all too little too late? There are many scientists and entities who think so.
The most recent year end summery on the state of plant-based eating provides a decent account of this growing awareness and what exactly is motivating everyday people across the globe to do what they are doing.