Post by BBQ Butcher on Mar 11, 2016 8:33:27 GMT -5
While pork volume sales have rebounded following tight supply in 2014, hurdles remain for the category at retail, according to the latest data from Nielsen Perishables Group.
In 2015, 41% of consumers participating in a Nielsen Omnibus survey reported that they bought less fresh meat overall as a result of increased pricing, and the pork category was no exception. The average U.S. household spent less on pork in 2015, with an annual average of $64.69, compared to $66.71 in 2014. Although the category is slowly regaining footing after a year plagued by pricing and supply issues, during the latest 52 weeks ending January 30, 2016, the pork category’s contribution to meat department dollar sales decreased 0.2 percentage points to 8.9%.